Taste the Feeling

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Unofficial concept
Design study — 2026

02 — The Classic

Since 1886

An icon doesn’t need an introduction.

Fig. 01 — Contour bottle

03 — Open Happiness

Open Happiness

04 — Flavours

The one everything else is measured against.

Same silhouette. A different appetite.

A darker kind of red.

05 — Ice Cold

06 — Real Magic

It was never just a drink.

Four friends laughing around a dinner table, a glowing Coca-Cola sign on the brick wall behind them

Four friends talking on a rooftop at sunset, string lights and a city skyline behind them

Three friends walking together down a sunlit city street

Close-up of hands raising Coca-Cola bottles together in a toast

A woman lifting a Coca-Cola bottle above a crowd in deep red party light

07 — Brand Moments

Same icon. Different mood.

08 — Choose Your Icon